M3M Jacob & Co Residences

M3M Jacob & Co Residences brings one of the world's most recognisable names in luxury watches and jewellery, New York's Jacob & Co, into branded residential real estate in India, in partnership with M3M. Planned on roughly 12.8 acres in Sector 97, Noida, along the Noida-Greater Noida Expressway, it is pitched squarely at the top of the Noida market as a design-led, service-rich address rather than a conventional high-rise.

The residence mix spans ultra-premium 3, 4 and 5 BHK apartments together with lavish penthouses, designed with expansive layouts, private lift access and the kind of curated finishes a branded collaboration implies. Pricing starts at around Rs 7.5 crore and rises with size, floor and facing, so this is a genuine ultra-luxury purchase competing with the best of Noida Expressway and Sector 94's branded launches.

The lifestyle programme is intended to match the brand's positioning, with reports of a resort-style clubhouse, a rooftop infinity pool, a private spa and gymnasium, a cigar and cocktail lounge, fine-dining zones and landscaped gardens. Ultra-luxury touches such as double-height arrival lobbies, private lift lobbies and concierge services aim to give day-to-day living the feel of a hospitality-grade address, while home-automation-ready homes and EV charging bays cover modern essentials.

Sector 97 is one of the more central Expressway sectors, giving quick access to the Noida-Greater Noida Expressway, the Aqua Line metro, and onward links to the DND Flyway, Delhi and the sector's business parks. Indira Gandhi International Airport is reachable via DND, while the upcoming Noida International Airport at Jewar promises to strengthen the corridor's long-term connectivity and investment case. Established schools, hospitals and malls across central Noida are within a short drive.

The project is developed by M3M India in association with Jacob & Co and is registered with UP-RERA under number UPRERAPRJ690055/10/2025. Because branded residences carry a premium, buyers should confirm the current registration status, sanctioned plans and the exact scope of brand-linked features and services on the official UP-RERA portal before booking, so expectations are anchored to what is legally committed.

The honest trade-offs matter at this ticket size. This is an under-construction, ultra-luxury purchase, so it suits buyers who can wait for delivery and who value brand cachet and design over immediate possession or the lowest cost per square foot. Liquidity in the Rs 7.5 crore-plus branded segment is thinner than in mainstream Noida housing, maintenance and service charges for a branded project are typically higher, and some premium is paid for the name itself rather than pure real estate fundamentals.

As a RERA-registered channel partner, Chahat Homes shares live availability, the RERA-committed timeline and verified pricing for M3M Jacob & Co Residences, and will separate the brand story from the underlying real-estate value so you can judge it clearly, with no pressure.